In recent years, Vietnam has witnessed a dramatic rise in pet ownership, fueled by urbanization, growing disposable incomes, and shifting cultural attitudes toward animals. Among the many services sprouting to meet this demand, one platform stands out: Chóim24h. Translating to “24-Hour Dog Love,” Chóim24h is not just a pet service provider—it is a movement redefining how Vietnamese people care for their pets. This article offers a comprehensive, 1700-word exploration of Chóim24h: its origins, services, technological integration, cultural significance, and the future of pet care in Vietnam.
Origins of Chóim24h
The story of Chóim24h begins in Ho Chi Minh City, one of Southeast Asia’s fastest-growing metropolitan centers. As more Vietnamese households began treating pets as family members, the demand for reliable, around-the-clock services grew exponentially. Founders of Chóim24h—young entrepreneurs with backgrounds in veterinary science, e-commerce, and customer service—recognized a gap in the market. Most veterinary clinics operated only during standard business hours, and there were few if any, emergency services for pets after dark.
Chóim24h launched in 2021 with the mission of delivering 24/7 pet services, combining traditional care with modern technology. What began as a mobile emergency vet service quickly expanded into a full-scale platform offering grooming, boarding, transportation, and even behavioral training.
The Core Services of Chóim24h
Chóim24h distinguishes itself through a comprehensive suite of pet care offerings, all available at any hour of the day.
1. 24/7 Emergency Veterinary Service
At the heart of Chóim24h is its round-the-clock vet service. Whether it’s a late-night stomach upset, an accident, or an unexpected allergic reaction, pet owners can contact the service via app or hotline. Licensed veterinarians are dispatched on motorcycles equipped with medical kits, or pets can be transported to partnered emergency clinics.
2. Pet Grooming
Chóim24h offers grooming packages for dogs and cats, available at-home or at their grooming centers. Customers can schedule appointments through the mobile app, with services including washing, nail trimming, ear cleaning, de-shedding, and styling for various breeds.
3. Pet Transportation
Navigating Vietnam’s chaotic traffic with an animal in tow can be stressful. Chóim24h offers pet taxi services, with safety-rated carriers and trained handlers. This is particularly useful for appointments, travel, or relocations.
4. Pet Boarding & Daycare
For pet parents who travel or work long hours, Chóim24h provides secure, monitored boarding facilities. Unlike traditional kennels, these facilities resemble “pet hotels,” offering play areas, webcams for owners to check in, and staff trained in animal behavior.
5. Pet Training and Behavior Consultation
Understanding the increasing complexity of urban pet ownership, Chóim24h includes training programs designed by certified behaviorists. This includes basic obedience, leash training, separation anxiety solutions, and even specialized training for rescued or traumatized animals.
Technology as a Backbone
What sets Chóim24h apart from conventional pet services is its integration of technology.
Mobile App & Website
The Chóim24h app, available on both Android and iOS, acts as a one-stop shop for all pet services. Users can book appointments, track their pet’s health records, chat with veterinarians, watch boarding facility live streams, and receive push notifications about vaccinations or feeding schedules.
AI and Data Tracking
Utilizing AI, the platform learns patterns of individual pets—such as dietary needs or health alerts—allowing for highly customized care. The data collected also assists veterinarians in diagnosing recurring health problems.
GPS & Real-Time Updates
For transportation and home visits, Chóim24h incorporates GPS tracking, ensuring safety and transparency. Owners receive real-time updates on their pet’s location and service status.
Addressing Cultural Shifts in Vietnam
Chóim24h doesn’t operate in a vacuum. It’s a product of Vietnam’s evolving relationship with animals.
From Utility to Companionship
Traditionally, animals like dogs and cats were seen primarily as guardians or rodent controllers. Over the past decade, this mindset has shifted. Now, pets are viewed as emotional companions—often referred to as “bé cưng” (precious baby)—reflecting a deeper bond between humans and animals.
Rise of Pet-Friendly Lifestyles
Cafes, parks, and housing developments across Hanoi and Ho Chi Minh City are becoming more pet-friendly. Social media influencers feature their pets, and holidays like “Pet Day” are gaining popularity. Chóim24h taps into this cultural enthusiasm, providing services that support a lifestyle centered around animal companionship.
Ethical and Sustainable Practices
Chóim24h emphasizes ethical treatment and sustainable practices, which further elevates its brand reputation.
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Animal Welfare First: The company partners only with veterinarians and groomers who adhere to humane treatment standards.
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Sustainable Packaging: Grooming products and food deliveries come in eco-friendly packaging.
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Community Engagement: The company supports animal shelters, organizes adoption events, and runs educational campaigns about responsible pet ownership.
Market Impact and Competitive Edge
Since its inception, Chóim24h has inspired a wave of similar services, but it maintains a competitive edge through:
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Brand Trust: Known for reliability and safety.
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24/7 Availability: The only platform that truly never sleeps.
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Affordability: Tiered pricing makes services accessible across income levels.
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Partnerships: Collaborations with vet schools, pet food brands, and NGOs.
In a market where pet services were once fragmented, Chóim24h has effectively consolidated and professionalized the industry.
Testimonials and User Experience
The success of Chóim24h is best illustrated through user feedback.
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Nguyen Thi Lan, Hanoi: “My dog had a fever at 11 pm, and Chóim24h arrived within 30 minutes. The vet was kind and professional. This service saved my pet’s life.”
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Tran Duy Khang, Ho Chi Minh City: “The pet taxi service is a game-changer. I never have to stress about taking my cat to the vet.”
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Mai Le, Da Nang: “The app is so convenient. I use it to schedule grooming and track vaccine updates. It’s like a digital assistant for my pet.”
Challenges and Future Expansion
Despite its rapid growth, Chóim24h faces several challenges:
Workforce Scalability
Maintaining a team of trained, compassionate staff around the clock requires significant resources. The company invests heavily in recruitment and training, but finding consistent talent can be difficult, especially in less urbanized areas.
Infrastructure in Smaller Cities
While services in major cities are robust, expansion to smaller towns and rural areas is gradual. The company is exploring franchise models and mobile clinics to overcome this hurdle.
Regulatory Environment
Vietnam’s regulatory framework for animal services is still maturing. Chóim24h must navigate health codes, zoning laws, and veterinary licensing—which can be inconsistent across regions.
The Road Ahead: Expansion and Innovation
Looking forward, Chóim24h aims to expand both geographically and functionally.
Geographic Growth
By 2026, the platform plans to operate in all major cities in Vietnam, including Hue, Can Tho, and Hai Phong. International expansion to Southeast Asian neighbors like Thailand and Indonesia is also being explored.
Service Expansion
Planned new services include:
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Pet insurance in partnership with local insurers
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Tele-veterinary consultations for remote regions
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Nutrition plans tailored to breed and age
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Genetic testing and preventive health plans
Educational Outreach
Chóim24h plans to launch “Chóim Academy,” a digital platform offering pet care courses, veterinary webinars, and training certifications for aspiring pet professionals.
Conclusion
Chóim24h is more than a pet care service—it’s a cultural innovation, tech company, and social enterprise wrapped into one. It stands as a testament to Vietnam’s evolving relationship with pets and sets a new benchmark for how animal services can be delivered in the 21st century.
By combining 24/7 accessibility, digital convenience, and ethical values, Chóim24h is building a future where every pet receives the care it deserves—anytime, anywhere. Whether you’re a lifelong animal lover or a new pet owner navigating your first trip to the vet, Chóim24h is reshaping what it means to care, one paw at a time.