If you’ve ever been confused by a product, service, or process, chances are you’ve looked for a video to help explain it. That’s where explainer video services come in. These short, engaging videos break down complex ideas into easy-to-understand visuals and language, making them perfect for businesses that want to connect with their audience quickly and clearly.
In this guide, we’ll walk you through what explainer video services are, why they’re so effective, how they’re made, and tips for using them to your advantage. Whether you’re running a startup, a small business, or managing marketing for a larger organization, this article will help you understand the real value behind explainer video content.
What Is an Explainer Video?
An explainer video is typically a short animated or live-action video that explains a product, service, or concept in a simple and engaging way. You’ve probably seen them on company homepages, social media, YouTube ads, or landing pages. These videos usually run between 60 to 90 seconds, just long enough to keep your attention without overwhelming you.
Imagine you’re launching a mobile app that helps people track their daily water intake. Instead of writing a long paragraph to describe how it works, a 60-second video can show a cheerful animated character filling water bottles and receiving health tips from their phone. In just one minute, your viewer gets the idea—and better yet, they remember it.
Why Use Explainer Video Services?
Professional explainer video services help turn your message into a story that your audience can relate to and enjoy. But why do businesses invest in them?
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They simplify complex ideas: If your product or service involves technology, finance, health, or any subject that can seem overwhelming, a good explainer video breaks it down into digestible pieces.
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They boost engagement: People are more likely to watch a short video than read through a wall of text. Videos get more clicks, likes, and shares—especially on social media.
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They increase conversion rates: A video on your landing page can help convert more visitors into customers by showing them exactly how your product works.
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They help with branding: A consistent animation style, voiceover tone, and storytelling format make your brand more memorable and trustworthy.
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They improve SEO: Websites with videos tend to rank higher on Google, making it easier for potential customers to find you.
How Are Explainer Videos Created?
Creating an explainer video is a mix of creativity, storytelling, and strategy. When you work with explainer video services, the process usually includes the following steps:
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Discovery & Goal Setting: First, the team gets to know your business, your audience, and the message you want to communicate.
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Scriptwriting: This is the backbone of your explainer video. A good script is clear, concise, and written in a tone that fits your brand—whether that’s friendly, professional, quirky, or something in between.
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Storyboarding: The script is turned into visual scenes, almost like a comic strip. This lets you see how the video will flow.
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Voiceover & Music: A professional voiceover artist reads the script, and background music adds the right emotion or energy to the video.
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Animation or Filming: Depending on whether you choose an animated or live-action style, this is where the visuals are brought to life.
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Editing & Final Touches: The video is polished, synced, and prepared in various formats so it can be used on different platforms.
Where Can You Use Explainer Videos?
One of the best things about explainer videos is how versatile they are. Once you’ve got a great video, there are so many ways to share it:
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Homepage or Landing Pages: Introduce visitors to your product or service the moment they arrive.
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Social Media Platforms: Share your explainer video on Instagram, Facebook, LinkedIn, or TikTok to reach a wider audience.
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Email Campaigns: Including a video in your emails can significantly increase open and click-through rates.
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Sales Presentations: Use explainer videos to make your sales pitches more exciting and easier to follow.
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Trade Shows or Events: Play your video on a loop at your booth to attract attention and explain your offering even when you’re busy.
Tips for Making the Most of Explainer Video Services
If you’re thinking about investing in explainer video services, here are some helpful tips to make sure you get the best results:
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Keep it short and focused: Aim for around 60–90 seconds. The goal is to grab attention and explain one main idea.
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Use simple language: Avoid technical jargon unless your audience understands it. Pretend you’re explaining the concept to a friend over coffee.
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Know your audience: Think about who’s watching. Are they potential customers, partners, or new employees? Tailor the message to what matters to them.
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Tell a story: People remember stories more than facts. Show a problem, introduce your solution, and end with a happy result.
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Include a call to action: Don’t leave viewers wondering what to do next. Invite them to sign up, click a link, or try a free demo.
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Match your brand: Use colors, fonts, and a tone of voice that reflect your company’s personality.
What Makes a Good Explainer Video?
Not all explainer videos are created equal. Here’s what separates the great ones from the forgettable ones:
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Clear message: You should be able to sum up the video’s purpose in one sentence.
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High-quality visuals and sound: A poorly made video can hurt your brand image more than help it.
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Engaging from the start: Hook the viewer within the first few seconds with an interesting question or a problem they can relate to.
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Optimized for all devices: Your video should look great on mobile phones, tablets, and desktops.
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Easily shareable: The easier it is for viewers to share your explainer video, the wider its reach.
Final Thoughts
Explainer video services are one of the smartest ways to share your message in today’s digital world. Whether you’re launching a new product, trying to boost engagement, or explaining a process, a short, engaging video can do wonders. They’re not just fun to watch—they’re powerful marketing tools that can drive real results.
By using explainer video services, you’re giving your business a voice, a story, and a way to truly connect with your audience. So the next time you’re thinking about how to get your message across, consider a visual approach that does more than just talk—let it show.