Hiring the right digital marketing consultant can feel like dating—exciting, a little confusing, and full of promises. You want someone who understands your business, speaks your language, and helps you grow without burning your budget. Sounds ideal, right?
Whether you’re overwhelmed with online marketing or just need someone to take the reins, this post is here to help you understand what to look for and how to confidently hire a digital marketing consultant that actually delivers. From getting Facebook Ads help to improving your SEO game, let’s walk through what makes a good fit and how you can avoid wasting time or money.
What Does a Digital Marketing Consultant Actually Do?
Before jumping into the hiring process, it’s good to get clear on what these folks actually do.
A digital marketing consultant is like your online growth partner. They help businesses attract more customers through strategies like:
Facebook and Instagram ads
Google Ads and SEO
Email marketing and funnels
Website optimization
Content marketing
Think of them as the person who connects the dots between where you are now and where you want your business to go.
If you’re spending hours trying to figure out ad settings or guessing which platform to use, it might be time to hire a digital marketing consultant who knows the landscape and can guide you through it with confidence.
How to Know If You Need Facebook Ads Help (or More!)
Facebook Ads sound simple… until you’re deep in Ads Manager, staring at endless targeting options and wondering why your campaign burned through $200 with no results.
Here are signs you might need some expert Facebook Ads help:
You’re running ads but not getting sales or leads.
You’re unsure how to retarget visitors or build custom audiences.
You feel like you’re guessing with your ad copy and creative.
You don’t have time to monitor performance or make data-driven decisions.
In that case, a consultant can set up and manage campaigns for you, or show you how to do it the right way so you stop wasting ad spend.
What to Look for When You Hire a Digital Marketing Consultant
Not all consultants are created equal. Some are strategy pros but don’t execute, while others may know how to run ads but can’t explain the bigger picture. So, how do you choose someone who’s the right fit?
Here’s what to keep an eye out for:
They ask smart questions. A good consultant won’t just pitch you their services—they’ll take the time to understand your business, goals, and audience first.
They can explain things clearly. You shouldn’t feel confused after a conversation. Look for someone who breaks things down without jargon.
They have real-world results. Case studies, client reviews, or sample work go a long way in showing they walk the talk.
They’re honest about timelines. Real marketing takes time. Be wary of anyone promising overnight results or guaranteed rankings.
They specialize in what you need. If Facebook is your main platform, you want someone who truly knows the ins and outs—not a generalist who dabbles in everything.
Taking the time to hire a digital marketing consultant with the right skills and approach can save you a ton of stress (and money) down the line.
Where to Find a Reliable Consultant
It’s not just about knowing who to hire, but where to find the right person.
Freelance platforms like Upwork or Fiverr can be a good starting point if you filter by experience and reviews.
LinkedIn and Facebook groups for small business owners often have trusted referrals.
Ask your network—word of mouth is still one of the best ways to find someone trustworthy.
Digital marketing agencies can offer access to a team, but you’ll usually pay more than working with an independent consultant.
When reaching out, don’t be afraid to ask for a discovery call or short consultation. This is your chance to get a feel for their communication style and see if it clicks.
How to Work Better With a Consultant Once You Hire Them
Once you’ve found the right fit, your next job is to be a great client. Yep, it goes both ways! Here’s how you can help make the relationship a success:
Share your goals clearly. Are you looking for leads, more sales, better brand awareness? Be specific.
Be transparent. If you’ve tried things before, let them know what worked and what didn’t.
Give them access to your tools. That might mean your Facebook Ads account, website backend, or email marketing platform.
Check in regularly. A quick weekly check-in can keep things on track without getting overwhelming.
Be patient. Marketing is a process. Trust your consultant and give campaigns time to mature before making drastic changes.
When you hire a digital marketing consultant who understands your business and works well with you, they can become a long-term partner in your success—not just a one-off hire.
Final Thoughts
Hiring help doesn’t mean giving up control—it means making a smart investment in your business growth. Whether you’re struggling with strategy, stuck in the weeds of Facebook Ads, or just need someone to help you map things out, the right consultant can make a huge difference.
And remember, it’s okay not to have all the answers. That’s why you’re bringing in an expert. Ask questions, stay involved, and treat it like a partnership.
So, the next time you’re feeling stuck or need Facebook Ads help, don’t be afraid to reach out and hire a digital marketing consultant who can take your marketing from “meh” to “money.”